The Anti-Amazon: How The Mall Street is building a multi-brand platform that puts brands first
- DeAnn Campbell
- May 18
- 1 min read
Every brand that sells on Amazon knows the truth: the customer belongs to Amazon, not to you. The Mall Street was purpose built to change that forever.
While Amazon quietly steals data to sell their own dupes, The Mall Street's platform has figured out how to deliver a revelation: the discovery power and prestige of a luxury multi-brand shopping destination, without asking brands to hand over their customer, their data, or the control of their own brand relationships.
The Mall Street's Chief Growth Officer, Loree Lash-Valencia, and Chief Brand Officer, Claudia Summers, walk us through how The Mall Street went from Amazonian anger to a digital flagship mall, where every brand keeps its own front door, but shares infrastructure, traffic, and operational economies of scale.
Given retailers' forced march toward agentic commerce, we found this discussion especially fascinating. And timely. If you're a brand tired of renting space on platforms that treat you as inventory (or AI training tool) more than a partner this episode is for you!
To reach The Mall Street, visit https://brands.themallstreet.com/


Comments